SEO AND GEO · VISIBILITY IN GOOGLE AND AI SEARCH
Be the answer, in Google and in AI.
An agency for technical and strategic SEO and GEO (Generative Engine Optimization) across Spain, Ireland and global markets: your brand visible in Google, in AI Overviews and in ChatGPT, Gemini, Perplexity and Claude.
SEO + GEO in a single system
Search has changed. Your strategy should too.
Today your customers search on Google and, more and more, ask ChatGPT, Gemini, Perplexity or Claude directly. Appearing is no longer enough: you need to be the source that AI recommends and cites. At Iglobalia we combine technical and strategic SEO with GEO in a single system so that companies and professionals are visible in both worlds.
The shift, in numbers
Fewer clicks, more answers. Whoever is cited, wins.
AI-generated answers are already part of search. These third-party figures illustrate the trend; each study has its own methodology and limits, and none is a guarantee of results.
SEO, GEO and AEO
Three layers, one strategy.
They are not rival disciplines: GEO builds on good SEO and AEO turns your content into the answer. We approach it as a single system, with clear priorities and measurement.
What we do
Six fronts to win visibility on Google and in AI.
01
Technical SEO
Crawling, indexing, architecture, speed and Core Web Vitals, migrations without ranking loss, and a site Google and AI can understand without friction.
02
Strategic SEO and content
Keyword research by intent and trends, topic clusters, expert content following E-E-A-T principles, internal linking and quality authority.
03
GEO: visibility in AI engines
Citable content, direct answers, mentions in authoritative sources and consistent presence to appear in ChatGPT, Gemini, Perplexity, Claude, Copilot and AI Overviews.
04
Structured data and brand entity
Schema.org, consistency of your brand name and profiles, and guidelines for AI crawlers (robots.txt and llms.txt) so systems know who you are and what you do.
05
Local and international SEO
Spain, Ireland and global markets: Google Business Profile, city searches, hreflang and content adapted to each language and country, not just translated.
06
Measurement: traffic, conversion and AI citations
Qualified traffic, conversions and leads, and tracking of when and how AI assistants cite you, with clear reports to decide on.
What is included
A complete, measurable SEO and GEO service.
What we solve: not knowing why you do not appear or where the opportunity lies.
Deliverable: a technical, content, authority and AI-visibility report, with priorities by impact and effort.
What we solve: content nobody searches for or that misses the real intent.
Deliverable: a search map by intent, the questions users ask AI and a content calendar.
What we solve: crawling, indexing, speed or structure problems.
Deliverable: technical fixes, URL architecture, Core Web Vitals, sitemap and internal linking.
What we solve: generic content with no authority or differentiation.
Deliverable: guides, service pages and articles with demonstrable experience, sources and authorship.
What we solve: not being cited by ChatGPT, Gemini, Perplexity, Claude or AI Overviews.
Deliverable: citable content, direct answers, question pages and a mentions and sources plan.
What we solve: a brand that systems cannot identify clearly.
Deliverable: schema.org (organisation, service, FAQ, product), consistent profiles, robots.txt and llms.txt.
What we solve: not appearing on Google Maps or in city searches.
Deliverable: Google Business Profile, local pages, reviews and consistent business data.
What we solve: language versions that compete with each other or do not rank.
Deliverable: a strategy by country and language, hreflang, adapted content and per-market tracking.
What we solve: invisible product pages and categories.
Deliverable: product data, optimised categories, Google Shopping feed and indexable digital catalogues.
What we solve: deciding without data and not knowing what works.
Deliverable: a monthly dashboard of traffic, rankings, conversions and AI visibility, with recommendations.
Spain · Ireland · Global
Visible wherever they search for you.
We work from Barcelona, Madrid and Cork with projects in Spain, Ireland and international markets. Each market has its own language, searches and competitors: the strategy is designed for each one.
How we work
A clear process, from audit to results.
360° SEO and GEO diagnosis
We start from data, not assumptions.
- Technical and content audit
- Competitor analysis
- Current visibility in Google and AI
- Prioritised opportunities
Markets, intents and priorities
A plan that can be executed.
- Keywords by intent
- Questions asked to AI
- Content map
- Roadmap and goals
Technical work and content
We build it with you.
- Technical fixes and speed
- Structured data, robots.txt and llms.txt
- Expert content and answer pages
- Local and international SEO
Mentions, links and citations
AI cites those who are already a reference.
- Authority strategy
- Mentions in relevant sources
- Consistent profiles and reviews
- Citable content
Results and continuous improvement
We measure and improve every month.
- Qualified traffic and conversions
- Rankings and AI visibility
- Monthly reports
- New opportunities
We apply it on our own site
We practise what we preach: iglobalia.com already does it.
Guides and resources
What companies search for most about SEO and GEO.
Frequently asked questions
Straight answers.
It is the set of actions that make your brand and content understood, recommended and cited by AI-based answer engines such as ChatGPT, Gemini, Perplexity, Claude or Google’s AI Overviews.
SEO ranks you in search results; GEO prepares your brand to be cited by generative AI; AEO optimises your content to be the direct answer. They support each other and we work on them as one strategy.
With useful, citable content, structured data, a consistent brand across the web and mentions in authoritative sources. An appearance cannot be bought: you work on the signals that depend on you.
Yes. Many AI answers rely on well-ranked pages, and Google remains a key channel. SEO is the foundation on which GEO is built.
No, and be wary of anyone who does. We work on the signals we control, measure progress and improve every month, transparently.
Technical improvements can show in weeks; rankings and authority usually take several months of sustained work. We give you a realistic timeline after the audit.
Yes. We work from Barcelona, Madrid and Cork, in Spanish, Catalan and English, and support multilingual and international projects with a strategy by country and language.
It is a proposed file that summarises your site for language models. It is not an established standard and guarantees nothing on its own, but it is a good complementary practice that we apply alongside robots.txt and structured data.
Next step
Be foundand be cited.
Start with an SEO and GEO audit: we show you where you stand today in Google and in AI, what is holding you back and which opportunities have the highest impact.
Digital Intelligence. Creative Excellence. Technology, strategy and creativity to drive business growth.
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