CONTENT MARKETING · RETAIL
Tell your brand's story. Turn attention into sales.
We plan, produce and distribute your brand's content (press releases, video, landing pages, popups, contests and automation) and measure what works.
Content marketing
A brand that istold well is remembered.
In retail, attention is won with stories, captured with well-placed pages and messages, and converted with timely follow-up. Content marketing brings all three together in a single system: what you say, where you say it and what happens after someone listens.
The content path
From messageto sale.
01
Define the message
Headline, subheading, lead paragraph, pull quote and contact details: every release starts with a clear structure and your brand's “about the company” text.
02
Review and approve
A draft, review and approval flow prevents anything going out unchecked. If it doesn't fit, it goes back to draft.
03
Distribute
You choose the channel for each release (magazines, online media or social networks) and, when needed, add a video with an ambassador in your customer's language.
04
Capture
Landing pages, popups and contests turn attention into a specific action: a sign-up, a purchase, an entry.
05
Nurture and measure
Automation sends the right message at the right time, alerts sales when there is interest and reports show what to improve.
The system · 38 features
All your content,under control.
Press releases
From headline to publication, with a workflow that keeps the message under control.
6 funcionalidades
- Guided writingHeadline, subheading, dateline, lead paragraph, body, pull quote and contact details, each piece in its place.
- Media filesImages, MP4 video, MP3 audio and PDFs attached to each release.
- Boilerplate per brandEach client's “about the company” text is added to their releases.
- Publication channelYou choose where each release is published: magazines, online media or social networks.
- Expiry dateEach release can expire on the date you decide.
- Tags and filtersSearch by client, channel, status and date to find any release instantly.
Review and approval
Nothing goes out without someone checking it: a clear flow from draft to publication.
4 funcionalidades
- Release statusesDraft, in review, published and archived.
- Send for reviewThe writer sends the release; the reviewer decides.
- Approve and publishApproval puts the release into circulation.
- Reject and returnA rejected release goes back to draft to be corrected.
Video ambassadors
A face and a voice for your brand, in your customer's language.
4 funcionalidades
- Ambassador clubA catalogue of ambassadors by category: corporate, lifestyle, casual and studio.
- Video requestEach request states the ambassador, client, request and delivery dates and language.
- TrackingEach video moves from pending to in progress to completed.
- Favourites and new arrivalsMark favourite ambassadors and discover the latest additions.
Landing pages
Pages designed for a single action, ready in record time.
5 funcionalidades
- Custom designsA modern design that fits your campaign, with your brand's personality and the most effective message.
- Mobile-friendlyWe create and optimise landing pages that work on any device.
- Multiple variationsWe test several versions and send you regular reports on which performs best.
- Over 40 integrationsConnection with analytics, sales, payment tools and more.
- Pre-launch“Coming soon” pages to build anticipation and gather a list of early adopters.
Popups and forms
Turn your traffic into contacts and sales, at the right moment.
6 funcionalidades
- Over 100 templatesMobile-friendly popups and forms for any sector.
- Appearance and animationsChange the look, behaviour and animations of each popup.
- TriggersOn entry, on exit, on scroll, on click, with a scheduled delay or with your own JavaScript.
- Online storeIntegration with Shopify and WooCommerce to add popups to your ecommerce.
- Measurement by URLStatistics per page to know which converts best, with detailed weekly reports.
- SEO-friendlyYou can turn the popup off on mobile to protect your website's rankings.
Contests and promotions
Giveaways that build a community and a list of followers to talk to.
4 funcionalidades
- Giveaways and contestsWe create and run them for you, including photo contests and Instagram promotions.
- Publish them anywhereOn Facebook, on your website, on your blog or on mobile.
- Work on every deviceResponsive design so they look good on desktop, tablet and mobile.
- Follower listEvery entry feeds a contact base you can interact with.
Automated marketing
The right message, to the right person, at the right time.
4 funcionalidades
- Segmented email campaignsUse what you know about your visitors to personalise emails and decide when they are sent.
- Sales team alertIdentify contacts who are ready and alert sales to follow up.
- Cross-app actionsAutomate interactions with the tools you already use, such as registering a contact for a webinar or alerting your team on Slack.
- Over 300 appsEmail, analytics, sales, payments and collaboration, integrable into the workflow.
Measurement and management
What isn't measured isn't improved: control of the work, the team and the results.
5 funcionalidades
- Billing and ROI reportsRevenue, costs and profit per period, to see the real return.
- Client managementOne record per brand or client with their contact and active releases.
- Roles and permissionsSuper administrator, agency owner, team member and client or brand.
- Tailored plansPlans by number of releases, clients and members, with analytics and priority support (depending on plan).
- Advertising with impressionsAdvertising plans with guaranteed impressions and media included (depending on plan).
For retail
Built for those whosell to the public.
We work in coordination with your marketing and sales department so every campaign gets the follow-up it needs.
Frequently asked questions
Clearanswers.
Press releases with a review and approval workflow, ambassador videos, landing pages, popups and forms, contests and promotions and automated marketing, with reports to measure every action.
The team writes and sends for review; the reviewer approves and publishes or returns it to draft. Each brand or client has its own record, contact and releases, with distinct roles.
We measure by page and by campaign. Popups provide statistics by URL with weekly reports, and landing pages are tested with several variations, with regular reports on which performs best.
Yes. There is integration with Shopify and WooCommerce for popups, over 40 integrations for landing pages and over 300 apps available for automation.
Not necessarily. We can create, run and optimise campaigns for you, from a giveaway to a landing page, and coordinate with your team.
With a conversation about your brand and your goals. From there we suggest where to start and what to measure.
Next step
Let your brandtell its own story.
Tell us what you sell and to whom: we'll suggest where to start with your content and how to measure whether it works.
Digital Intelligence. Creative Excellence. Technology, strategy and creativity to drive business growth.
Company
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